Under the directives of the wise leadership and within the general strategy of the Khalifa Humanitarian Foundation, the Foundation works to support medium and small projects for citizen families, entering the private sector and marketing the initiative as a social project that aims to develop human resources by optimizing the energies and capabilities of those families through the professions and handicrafts they do. And cottage and heritage industries and others.Through the Emirati neighborhood of the Sheikh Zayed Heritage Festival, the Foundation seeks to support Emirati families and create a national social initiative on an ongoing basis throughout the year, as studies and experiences of other countries have revealed that the economies of many countries of the world, to varying degrees, depend in some of them on 90 percent of small and medium enterprises.For the eighth year in a row, the Foundation also supports Emirati families to participate and be present in the Global Village in Dubai, which is considered a major interface for culture, shopping and entertainment in the region, by equipping a special pavilion for them to display what they produce and manufacture in 62 stores under the pavilion bearing the name “Khalifa Bin Zayed Al Nahyan for Humanitarian Works "aims to support national families in order to benefit financially and morally as they compete to provide the best quality that they produce and manufacture, and the Foundation works to secure outlets for them to sell in the most important festivals and events held on the state's land ...The Khalifa Humanitarian Foundation also cooperated with many national institutions to support citizen families in 2017, such as Higher Colleges of Technology, Abu Dhabi Council for Urban Planning, Zayed Academy with its branches for boys and girls, the National Drilling Company, Abu Dhabi Department for Tourism and Culture, the Fourth National Crafts Festival, Abu Dhabi Fund for Development, Abu Dhabi Central Bank and Al Ain University of Science. Technology, East Mall and others.